Whisky aficionados rejoice: The Macallan is celebrating its exceptional single malt whiskies with a sensorial experience, The Macallan Experience, from 26 October 2020.
The aim? To share the enriching stories of one of the world’s most exceptional single malt Scotch whiskies. Set amidst the unrivalled elegance of the Raffles Hotel Singapore, the fully immersive and integrated space will feature a multitude of experiences that will bring whisky aficionados and novices alike together for an exploration into the world of The Macallan.
The Macallan Experience is far more than a brand exhibition or tasting experience; it has been curated entirely to bring our stories and heritage to life through a narrative that takes drinkers into the depths of The Macallan, revealing what makes it the exceptional single malt it is today. This unique immersive experience also allows us to share stories from around the world which demonstrate the power of bravery and courage in shaping lives, experiences and progression.
Francois Saurel, Regional Managing Director for Asia Pacific for Edrington
Here’s a peek at the highlights of The Macallan Experience.
Get a full sensory exploration
The experience begins with a walk down the Cask Entry Tunnel, where guests will feel the heat, the sounds and the vigour captured in the process by expert craftsmen from Jerez de la Frontera in Southern Spain.
Then, step into a state of the art sensory cinema unlike any other. Here, a cinematic tasting experience awaits as guests witness incredible moments of commitment and dedication through stories that inspire and bring to life the dedication to creation that has shaped The Macallan’s history and future.
Immerse yourself in a world where whisky and art collide
After your 6D cinematic tasting, head over to the interactive kinetic art installation created exclusively for The Macallan Experience. Designed in collaboration with neuroscience agency, Rebel and Soul and award-winning creative technology agency, FutureLabs, this one-of-a-kind installation allows guests to interact with mesmerising formations as they transform into different shapes representing the nature and craft of the exceptional single malt, The Macallan.
Whisky aficionados will delight at the pop-up’s archival gallery, an ultimate showcase of The Macallan’s rare collections from the archives. This includes an extensive library of some of the oldest and rarest whiskies such as The Macallan 72 Years Old in Lalique, The Macallan in Lalique Six Pillars Collection, Fine and Rare and Masters of Photography.
Sip on a glass or two
Ready to sit down for a drink? Head straight to the dedicated whisky lounge, where you’ll be able to savour some of the finest range of exquisite single malts and curated cocktails crafted with The Macallan whiskies. Private masterclasses and tasting experiences are available for booking, and a neat selection of The Macallan whiskies and merchandise, including limited editions and releases, will also be available for sale.
The VIP Dining Room experience
Conceptualised in celebration of the long-standing and fruitful partnership with Raffles Hotel Singapore, the two iconic brands have come up with an ultimate feast: the private VIP Dining Room experience.
Gourmands from around the island can relish in exclusive dining packages inclusive of impeccable pairings from a selection of fine whiskies from The Macallan every month. These exclusive menus will be created by Pierre Burgade, Executive Chef of Raffles Hotel Singapore, and his team of Chefs de Cuisine from La Dame de Pic, 藝 yì by Jereme Leung, and Butcher’s Block.
The Macallan Experience at The Raffles Hotel will be open to the public daily (11 am to 9.30 pm) from 26 October 2020 to 10 February 2021. General admission is complimentary. There will be an additional charge of S$28 per ticket to the Sensory Cinema.
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