Banyan Thailand, coordinates tourism and leisure partners in the local community to launch “We Love Hua Hin”, joining forces with local partners and stakeholders to offer member benefits and promotions, under the Banyan Privilege Club.
A collaborative destination marketing initiative aimed at increasing its domestic market from Bangkok and throughout Thailand for leisure breaks in Thailand’s historic resort.
The campaign was officially unveiled at a launch event attended by key stakeholders and official dignitaries, including Dr. Panlop Singhaseni, Governor of Prachuap Khiri Khan Province, Ms. Soraya Homchuen, Director for Hua Hin and Cha Am with the Tourism Authority of Thailand (TAT), and Mr. Tjeert Kwant, CEO of Banyan Thailand.
“We Love Hua Hin” pulls together tourism and hospitality providers in Hua Hin and Prachuap Khiri Khan province to create a complete visitor experience that incorporates luxurious hospitality, health and wellness, dining, leisure attractions and sporting activities.
The theme, initiated by Banyan Thailand, builds further on the Banyan Priviledge Club, that connects members, who are mainly domestic consumers, and partners who include InterContinental, Centara, Anantara, Hyatt Regency, Chiva-Som, V Villas, True Arena, Holiday Inn, Vana Nava Waterpark, Banyan Golf Club and more, with exclusive offers and promotions to suit every type of traveller.
“We Love Hua Hin” promotes holidays at the Banyan Village in Hua Hin, 2.5 hours drive from Thailand’s capital Bangkok. Holiday breaks that include “Stay and Play” which includes villa accommodation and golf at the award-winning Banyan Golf Club, or at one of the partner courses, are on offer for golf lovers or ones who would like to try their hand at the game. Promoted as ideal for Thai nationals and expats seeking a “home-away-from-home” vacation. Each guest receiving one year’s free membership of the Banyan Privilege Club.
“We Love Hua Hin” encourages visitors to:
•Tee-off at Banyan Golf Club, an 18-hole championship course or partner courses
•Take professional lessons at The Golf Academy.
•Visit the Spa Villa for 20 percent discount on massages, scrubs and wraps
•Enjoy special half or full day treatment packages at the world-leading retreat Chiva-Som.
•Receive special promotions at Be Well medical centre, Banyan Thailand’s onsite clinic.
•For the whole family enjoy 15 percent off day passes at the Vana Nava Water Park
•Enjoy local water sports
•Tennis at the True Arena.
•Discounts at Hua Hin restaurants and beach clubs including Hua Hin’s leading hotels and resorts.
•Book a private villa (102sqm 2 bedroom) in the Banyan Village for the promotional rate of just THB 25,000 per month.
“We are delighted to launch ‘We Love Hua Hin’, working together with the TAT and our esteemed local partners. It has not been an easy year for the tourism industry, but it is heart-warming to see the community coming together and collaborating in support of our beautiful destination, “said Mr. Tjeert Kwant, CEO of Banyan Group.